Brand Marketing

Brand Marketing

“A logo is not a brand unless it’s on a cow.” Many people think a logo checks the branding box but there is SO MUCH MORE to a brand than a mark. Yes, it includes the logo because it includes the entire visual identity of a brand—the logo, submarks, icons, fonts, color...
Does your Company Need a Linkedin Page?

Does your Company Need a Linkedin Page?

Have you considered whether having a Linkedin page for your company is worth anything? Maybe you have a personal account, maybe you don’t BUT having a company page is beneficial for many reasons, outlined below. It allows your company to be front and center. Your...
Get More Referrals

Get More Referrals

Referrals are so powerful because they are so effective at generating new business. In fact, according to one study (Neilsen), 92% of people trust referrals that come from people they know. And a further study (Marketshare) found that word of mouth can boost your...