Creating a Memorable Brand

Creating a Memorable Brand

It’s no secret that nonprofits can help change the world! And while your nonprofit might have the best of intentions in making an impression and a lasting impact, to truly be successful it’s necessary to have a strong brand identity. How exactly is this done? Define...
Digital Marketing Impact for Nonprofits

Digital Marketing Impact for Nonprofits

What do social change and digital marketing have in common? Everything! Digital marketing is an essential element for nonprofits, a you-can’t-live-without-it aspect that can assist your business, no matter the size of your organization, to grow through the use of...
5 Tools to Measure Your Marketing Impact

5 Tools to Measure Your Marketing Impact

Digital marketing is a rapidly evolving and highly competitive industry. With so much data to process and optimize, it’s essential to have the right tools in your arsenal to streamline your workflow, track results, and stay ahead of the curve. Here’s a quick overview...
Five Customer Behaviors in the Digital World

Five Customer Behaviors in the Digital World

When it comes to personalization, there are some considerations about customer behaviors that can impact how your business can create value and connection in this digital era. Since the goal of the marketing funnel is to move your customers past the stage of purchase...
Demystifying Social Media Marketing: The Guide

Demystifying Social Media Marketing: The Guide

In today’s day and age, social media has become an integral part of our daily lives and has revolutionized the power of marketing. You must know how to ‘click’ with your audience (Get it? Click?). What better way to do that than to integrate into the platforms that...