Inbound marketing has been the most efficient online marketing tool for ten years. While any organization, large or small, has a need for online marketing, you will need to determine which agency is best suited for you and your company. But where to begin?
For starters, are they local? A local agency is more likely to be in tune with your needs and specific goals. You will depend on them for advice and skills as they help create your content. After all, your success is their success.
How experienced are they with inbound marketing? Is this their bread and butter or part of their overall package? Discuss with them your needs and see if you two are a good fit.
Past Success Leads to Future Success
Have they worked on a project like yours before? Are you only dipping your toes in the water to start with or are you jumping in head first? An agency with a lot of experience and knowledge will be the steady hand you need when starting your project and be the force to bring it to fruition.
What kind of success have they had with projects like yours? Any professional agency will have some case studies available to view on their website as well as other marketing materials from the past and current projects.
Speaking of their website, how does it look? Is it engaging, interesting, pleasing to the eye? Is information easy to find? Do the webpages show artistry and professionalism? Does it look impressive? It better! A website is an agency’s calling card to the world. If their website appeals to you then chances are their ideas for your inbound campaign will appeal to you as well.
Choosing an agency to handle your inbound marketing can be daunting. Doing your homework and asking all the questions you want answered will lead both sides to the same result: success.