Working on a direct mail campaign? We made a checklist for you so nothing gets forgotten!
Set Yourself up for Success
✓ Determine your objectives
✓ Determine your timeline
✓ Review best practices for your industry
Know Your Audience
✓ Identify your ideal customers
✓ Nail down the data points to be as specific as possible
✓ Use variable data to target different segments of your audience if appropriate
Get Your Mailing List
✓ Choose a list
✓ Make sure the data is clean and accurate
✓ Explore EDDM (Every Door Direct Mail) to get specific geographic targeting
Design Your Mailing
✓ Determine the best size and format of your mailing
✓ Create compelling copy and design
✓ Check all the details
Postage
✓ Pay for the appropriate postage and prep your piece for the Post Office
Track Your Success
✓ Decide ahead of time what your goals are
✓ Measure key performance indicators