Direct mail is a powerful and effective means for reaching your customers.
Even though the volume of mail has declined, the USPS (U.S. Postal Service) has reported that revenue from marketing has increased. That’s a win for businesses who are generating more profit albeit sending less mail. These three direct mail trends can help you increase your customer engagement:
That’s right! If we haven’t said it enough yet, it pays to get personal with your customers. A direct mail campaign will be more effective when you focus on customizing and personalizing messages to individual recipients. Be sure to invest time in cleaning up and adding to your data so your mailing list boosts your success.
Integrate, Integrate, Integrate
Remember those digital channels count too! Be sure to integrate email and social media along with digital ads with direct mail to reach customers on the platforms they use. You’ll reach a wider audience when you allow your customers to engage wherever they are and whenever they want.
It’s not just a buzzword. Many consumers are more conscious about the environment and what businesses are doing with regard to sustainability. When it comes to direct mail, businesses who communicate their commitment to sustainability along with using eco-friendly materials and printing practices are appreciated by their clients. Include environmental logos such as “recycle” on your envelopes to highlight your efforts.
If you put these three trends into practice, you’ll find direct mail continues to be a powerful tool that is effective in connecting with your customers. So go ahead—get them engaged by personalizing content, customizing messages, integrating direct mail with digital channels, and letting customers know about your eco-friendly focus.