So, you want to send out some mailing pieces? Maybe it’s a postcard announcing your upcoming sale or a foldable quarterly newsletter detailing the recent impact of your organization. Either way, all mail pieces have one thing in common…they get mailed! And unless you want to personally affix hundreds (or potentially thousands) of stamps, you should probably find yourself a mailing partner.
How to choose a mailing partner
Depending on your needs, you may be in need of a mail service provider (MSP), a printer or a full advertising agency. All of these provide various services at various costs, so it’s important to ask yourself the following questions:
- What is your budget?
- Do you need help with design?
- How much customer service would you like?
- What are your goals?
Once you answer these questions, it may become apparent that you need a full service agency or that you just need help with mailing. Try doing a search for your needs locally. For instance, you could search for “Marketing agency in Phoenix” or “Direct Mail Services in Scottsdale.”
Feel free to reach out to multiple companies to get a quote and assess how your experience is with their customer service. When reaching out, be as detailed as possible for a more accurate bid. Tell them how many pieces you need, the dimensions of the piece, whether or not you need help with design, the type of paper you’d like, etc. Remember, that it’s not always wise to go with the cheapest option, as you will get what you pay for. Instead, focus on the value the company can provide. Take into account how long they’ve been in business, how many presses they have and if they can provide samples for you to view.
Reading reviews is a great tool for discovering more about a business and seeing patterns emerge. Are they known for finishing jobs on time? Is their service praised? Do they provide quality work?