Creating a meaningful impact in the nonprofit sector is all about making personal connections. With 42 years of direct mail expertise, we’re here to help nonprofits build strong, lasting relationships with their donors and supporters. Our recent work with Save the Family (STF), a Phoenix-based nonprofit dedicated to ending family homelessness, showcases how effective impactful storytelling can be.
Identifying the Individual
STF needed to engage current donors, re-engage lapsed ones, and convert volunteers and in-kind donors into financial supporters. The key was to connect with each person on a personal level, showing them how their contributions make a real difference in the community.
We started by identifying distinct target segments within STF’s donor base. By assigning a value to each segment, STF could focus their budget where it would have the highest impact. Our messaging strategy, “Show Me You Know Me,” emphasized personalized communication. We crafted tailored letters highlighting each donor’s impact, including success stories that demonstrated the value of their contributions.
A Comprehensive Media Plan
But we didn’t stop there. We developed a digital media plan that included targeted Facebook posts, e-Letters, and postcards. These pieces promoted the benefits of contributing to STF, like the Working Poor Tax Credit. Follow-up emails with more urgent appeals reinforced the campaign’s message. Branding was consist throughout the campaign with upbeat, emotionally appealing copy and imagery throughout.
Results that Speak Volumes
The campaign was a huge success:
Increased total annual appeal donations by 25%
Increased average gift amount by 71%
Recaptured 187 lapsed donors
Converted 58 volunteers/in-kind donors to cash donors
Acquired 255 new donors
These results highlight the power of personalized marketing in engaging donors and driving fundraising success.
Ready to take your nonprofit marketing to the next level? Let our super skilled marketing team help you craft compelling stories, engage your supporters, and drive real results. Together, we can create strategies that resonate with your audience and amplify your impact.
For more insights and success stories call 480.380.2201. Let’s create something special together!