What is Informed Delivery?
Informed delivery is a new service from the USPS®. It’s a consumer-facing feature that sends out an email every morning to recipients, showing them what to expect in their mailboxes. It also allows for marketers to incorporate interactive elements to their campaign.
As a marketer, it allows you to generate several impressions from a single mail piece as well as increasing the longevity of a campaign. Each ad remains visible for multiple days, and has the ability to generate additional graphics and CTAs that may not be included in the physical mail piece.
Informed delivery is also great at getting your piece seen by all members of a household, instead of just the person who checks the mail. This way, each member (that signs up) can view what’s expected and if they find their spouse or roommate has already thrown out the mail, they are still able to redeem your offer, if interested.
With just a physical address, you are able to reach your target audience digitally!
And with Informed Delivery, you, as a marketer, will receive a full report for each campaign listing your data. You’ll know the click-through rates by zip code so you can better target your next campaign to see even more successful results next time.
To be eligible for Informed Delivery, a mail piece must be:
- a letter, postcard or flat
- automation compatible
- scanned through USPS equipment
All pieces will also require a valid IMb®, the bar code that appears at the bottom of the envelope.
Although it is common across most of the United States, there are still a few areas where it’s not available. To view up to date location availability, visit here.
Ready for Informed Delivery?
Great! We can get you set up! Give us a call at 480.380.2201 to get started.