Okay, let’s be honest. Most of us are looking at a screen all day. It’s not surprising that people are rediscovering just how much they love print. Besides needing a break from digital content and screens, and the endless bombardment of pings and notifications, your customers may find that reading printed materials is a time for recharging their batteries, unwinding after a long day’s work, or simply interacting with a piece more meaningfully with fewer distractions. Let’s talk about a few other benefits, shall we?

Emotional Engagement That’s Tangible

We bet if you start asking, you’ll find a whole lot of people will tell you they enjoy holding a book or magazine in their hands, and that flipping through those pages and catching a whiff of ink on paper gives them a little jolt of happiness. And how about getting a thank you note in the mail or receiving a birthday card in the mailbox from a friend you talk to on the regular? There’s something special about printed items because they create an emotional connection with the reader, and when personalized (remember that magic word?), we feel valued!

It’s All About Trust

In today’s world, cyberattacks, data breaches, and hacking are occurrences we’re used to hearing about. When it comes to print, there is a sense of security and reliability that is different than in the digital world. Less risk of lost or stolen information? Yep. Less likely to be deleted? Yep. More likely to be remembered? Yep.

Beauty in the Eye of the Beholder

It’s not lost on us that print is beautiful. Think about the look and feel of a favorite coffee table photography book, or the well-thought-through details of a die-cut mailer, or an engaging magazine you subscribe to monthly. Whatever the printed material, you’re likely to enjoy reading it not only because it’s aesthetically pleasing, but also because it stimulates the mind as you interact with the printed piece, turning its pages and seeing with wonder the attractiveness of the design.

In a world where the digital can easily get dumped and forgotten, print sticks with us and may even stay hung on our refrigerator for months. It’s not surprising that people are reengaging with print and loving it, so if you’ve been debating whether there’s still a place for print, grab a book and notice how great it is to have a break from a digital world.