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Have We Met? I’m SEO

Have We Met? I’m SEO

I’m Search Engine Optimization, but you can call me SEO Yep, long name, I know. That’s why I go by SEO. Much easier to spell. I was named after my destiny of optimizing the positioning of web pages in organic search results. You know how some kids want to be an...

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2023 Color of the Year

2023 Color of the Year

Welcome to Your Big Break, Viva Magenta Viva Magenta has been declared the 2023 Color of the Year by Pantone, the indisputable color experts. And it’s easy to see why, as she walks the red carpet in all her crimson based glory. Photographers shout at her, asking...

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Buyer Personas at a Glance

Buyer Personas at a Glance

Personas are fictionalized representations of your ideal customer. They are used to better communicate with your target audience by allowing you to envision a “person” who you can speak directly to. For instance, maybe you have a few subsets of your audience. Let’s...

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A Guide to Market Research

A Guide to Market Research

Do you know your audience? It’s more important than ever before to know who your clients and customers are. In knowing them, you can begin to understand what influences them to make a purchase. But, how do you go about getting this information? Well, through market...

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