THINKING
How Does Informed Delivery (USPS) Work?
Informed delivery is a new service from the USPS®. It's a consumer-facing feature that sends out an email every morning to recipients, showing them what...
K.I.S.S. Me!
What’s the key to a great postcard?K.I.S.S. — Keep It Simple, Silly. Postcards are great marketing tools. There is no envelope to open, which means...
Pixa Actions Regarding COVID-19
At Pixa, we recognize that we are an important part of the supply chain for many of our clients. I wanted to take a moment to address our response to...
How to select a direct mail offer that will inspire action
The options are nearly limitless when it comes to your direct mail offer. Think about your desired response or result to help guide your to the right offer.
Communicating with Donors is Key!
When you stop communicating…people stop responding, and that includes donors. If you want to keep your donors, you need to make sure you’re engaging them...
How to measure the success of your direct mail campaign
The first step to measuring the success of your direct mail campaign is to do it! You have to start with a plan and an overall objective. If you know...