Personas are fictionalized representations of your ideal customer. They are used to better communicate with your target audience by allowing you to envision a “person” who you can speak directly to. For instance, maybe you have a few subsets of your audience. Let’s...

Do you know your audience? It’s more important than ever before to know who your clients and customers are. In knowing them, you can begin to understand what influences them to make a purchase. But, how do you go about getting this information? Well, through market...

Scale Your Small Business with these 3 Marketing Tips It can feel daunting to grow a small business when you have limited resources like time, employees and money. But it doesn’t have to stop you from scaling your business. You just need to get creative with your...

There are different types of mail, called mail classes. You may be more familiar with some versus others, especially if you’ve ever sent out direct mail pieces as part of a campaign. The one you should choose depends on factors like the content of your mailing, how...

It's August - time to start thinking about year end appeals! It may seem early, but now is the perfect time to begin planning your campaign. Let’s do a quick refresher on what makes an end of the year appeal letter so, well, appealing. By definition, an appeal is...

Direct mail is a powerful tool when used to its full potential. It’s not a one size fits all solution, though. Some sectors see better results from postcards than from dimensional mail.   Let’s look at how the financial industry can benefit from direct mail....