THINKING
How to select a direct mail offer that will inspire action
The options are nearly limitless when it comes to your direct mail offer. Think about your desired response or result to help guide your to the right offer.
Communicating with Donors is Key!
When you stop communicating…people stop responding, and that includes donors. If you want to keep your donors, you need to make sure you’re engaging them...
How to measure the success of your direct mail campaign
The first step to measuring the success of your direct mail campaign is to do it! You have to start with a plan and an overall objective. If you know...
Happy New Year 2020!
Remember when 2020 was just a that TV show your parents watched? And now it’s the YEAR we are living in? Well, one thing that hasn’t changed is the...
What is a collateral management system?
Take charge of your brand, supply chain management as well as your marketing collateral. Get the benefits of an online system for all your document and...
Arizona Tax Credit – An Overview
The Arizona Tax Credit allows taxpayers (that’s you!) to make charitable contributions and receive dollar-for-dollar reductions in their Arizona state...