THINKING
Making Sense of Omni, Multi, Cross, and Integrated Channel Marketing
As you seek to break through the marketing clutter, the more channels, the better. Pairings such as print with email, email with social media, and social media with print will result in higher response rates than any single channel alone. As you plan your...
The Power of Storytelling: Amplifying Your Nonprofit’s Digital Impact
Making an impact in the nonprofit sector relies on capturing the attention of potential donors, volunteers, and supporters through creating an emotional connection. Your nonprofit’s ability to craft impactful content is tied to effective storytelling. Why is...
Creating a Memorable Brand
It’s no secret that nonprofits can help change the world! And while your nonprofit might have the best of intentions in making an impression and a lasting impact, to truly be successful it’s necessary to have a strong brand identity. How exactly is this done?...
Digital Marketing Impact for Nonprofits
What do social change and digital marketing have in common? Everything! Digital marketing is an essential element for nonprofits, a you-can’t-live-without-it aspect that can assist your business, no matter the size of your organization, to grow through the use of...
5 Tools to Measure Your Marketing Impact
Digital marketing is a rapidly evolving and highly competitive industry. With so much data to process and optimize, it’s essential to have the right tools in your arsenal to streamline your workflow, track results, and stay ahead of the curve. Here’s a quick...
Five Customer Behaviors in the Digital World
When it comes to personalization, there are some considerations about customer behaviors that can impact how your business can create value and connection in this digital era. Since the goal of the marketing funnel is to move your customers past the stage of...