THINKING

Creating a Memorable Brand

Creating a Memorable Brand

It’s no secret that nonprofits can help change the world! And while your nonprofit might have the best of intentions in making an impression and a lasting impact, to truly be successful it’s necessary to have a strong brand identity. How exactly is this done?...

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The Power of Personas

The Power of Personas

You’re all in about the need for personalization, but let’s take a step back and talk about personas for a minute … because in order to get personal, you really need to start there. Without personas, how will you know what content to include, which messaging will...

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