THINKING

Lifetime Value

Lifetime Value

Do you know who your best customers really are?   You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the greatest investment? You might think that the answer is obvious—the ones...

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Marketing with Benefits

Marketing with Benefits

Have you ever thought about the difference between features and benefits when it comes to marketing? Sure, both are important when selling your product or service, but one is MORE important than the other. You guessed….benefits!   To find out why, let’s look...

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Send Your Clients Happy Mail

Send Your Clients Happy Mail

Do you like to send your valued clients & customers a nice holiday message at the end of the year? We sure do! This past December, we decided to highlight our team's unique traditions and tastes with a company cookbook. We collected favorite dishes, drinks, and...

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