THINKING

Data that Drives Design

Data that Drives Design

When it comes to marketing, our goal is always to communicate as best we can to the recipient. And since we can’t reach out and personally get to know every single one of the hundreds (or thousands) of individuals on our list, we have to use the information we have...

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Segment, Segment, Segment

Segment, Segment, Segment

When it comes to your audience, should you treat them all equally? The answer is no. While each individual person deserves respect, the amount of attention you give may vary depending on several factors, such as their needs, values, behaviors (purchase history) and...

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