When it comes to running a successful business, there’s one thing that is absolutely essential: getting to know your customers. Knowing who you’re selling to and what they want can help you create goods and services that will keep them coming back again and again....

Looking to up-level your brand strategy? We applaud your smart thinking! Nobody wants a weak brand, yet many companies fail to do the work upfront that it takes to create a consistent, effective brand that generates results. But not you. If you’re here, you’re...

Tips & Tricks for getting the most out of your webinar invitation.   Welcome to the world of Webinars! Technology now allows us to connect with our ideal audience on their terms, which probably means they’re in sweat pants on the couch. But hey, that’s...

Tips & Tricks for getting the most out of your webinar landing page.   Hosting a webinar? That’s great! Webinars can be really powerful tools for businesses to engage with their audience. Imagine having the attention of your ideal audience…you could give...

I’m Search Engine Optimization, but you can call me SEO Yep, long name, I know. That’s why I go by SEO. Much easier to spell. I was named after my destiny of optimizing the positioning of web pages in organic search results. You know how some kids want to be an...

Welcome to Your Big Break, Viva Magenta Viva Magenta has been declared the 2023 Color of the Year by Pantone, the indisputable color experts. And it’s easy to see why, as she walks the red carpet in all her crimson based glory. Photographers shout at her, asking...