THINKING
Appealing Appeals – Year End Appeals
It's August - time to start thinking about year end appeals! It may seem early, but now is the perfect time to begin planning your campaign. Let’s do a quick refresher on what makes an end of the year appeal letter so, well, appealing. By definition, an appeal is...
Best Mail Types for the Financial Industry
Direct mail is a powerful tool when used to its full potential. It’s not a one size fits all solution, though. Some sectors see better results from postcards than from dimensional mail. Let’s look at how the financial industry can benefit from direct mail....
Direct Mail Checklist
Working on a direct mail campaign? We made a checklist for you so nothing gets forgotten! Set Yourself up for Success ✓ Determine your objectives ✓ Determine your timeline ✓ Review best practices for your industry Know Your Audience ✓ Identify your...
2023 Color Trends
Introducing the 2023 Color of the Year: Digital Lavender Yep, it’s that time of year. Pantone has released its Color of the Year, splitting designers everywhere into Yay or Nay camps. The interesting thing is that it’s not that different from 2022’s hue, Very Peri,...
Current Design Trends
Summer 2022 Trends come and go, as we all know. That’s what makes them “trendy” after all. Curious about the latest trends in design? Look no further. Creative Market’s 2022 Summer Trend Report is out. Let’s check out this summer’s hottest design trends! ...
Postage Rate Increase for 2022
The U.S. Postal Service announced another increase in postage, set to take effect July 10, 2022. The First-Class Mail Forever Stamp will increase by two cents, bringing it to $.60. In addition to the Forever Stamp, other increases are detailed below. Letters (1oz)...