What do social change and digital marketing have in common? Everything! Digital marketing is an essential element for nonprofits, a you-can’t-live-without-it aspect that can assist your business, no matter the size of your organization, to grow through the use of technology. It can increase traffic to your site and lead to donations in the long run. Best of all, you can do more with less!
Tell a Story
Consider your content strategy. Your nonprofit has a story to tell, but how are you going to tell it? Build awareness through visuals. We’re not talking only static images here … think videos, stories, blog posts, infographics. Make an impact emotionally.
Feel with Colors
Are the colors of your story and brand making an impact? Colors set the mood for a person’s reaction and response. Picture the color of the ocean. How do you feel right now? Let us guess! You’re feeling calm and relaxed. Colors affect us, so tell your story with the right choice of colors.
Engage, Engage, Engage
Engagement is where it’s at! Your supporters need a channel of communication. Building a community on a variety of social platforms will open the door for connection. Stepping back to analyze your platforms will inform you of the public’s perception of your organization, too, so it’s worthwhile all around. You may even find volunteers this way. Best of all, it’s free!
Call To Action
If you want people to “donate today” then you’ve gotta tell ‘em! Remember that call to action. It’s critical! You’ve got to make the journey a piece of cake for visitors whether through your social media platforms or your website. No call to action equates to no action, so don’t miss this one!
There are several tools that can help your nonprofit reach your target audience and create more awareness of your organization. For example, are you using analytics for statistics about your website performance or how about to collect insight about your website traffic? If you don’t know what’s happening behind the scenes, it’s hard to know what changes are needed. And digital ads allow you to zone in on a specific audience with a lower cost-per-aquisition, so take advantage of this!
Create a Website
We’re sure it goes without saying, but you need to have a website. A website establishes credibility with potential donors, and let’s not forget about SEO, that ever-important Search Engine Optimization that will help get your nonprofit seen via the web.
Lastly, have you tried crowdsourcing? You might want to consider it. Nonprofits can improve their reach and donations when using a crowdsourcing platform for a specific campaign or purpose.
If you need help, remember that Pixa is here to assist your nonprofit with making an impact! We can handle your digital marketing efforts so that your organization continues to make social change!