Building a marketing strategy or plan is like warming up before your workout. It may seem unnecessary, but without it, you could hurt yourself. Your marketing strategy should serve as your roadmap to achieving your results. Starting without one could result in wasted time and money.
Starting from the end
We find the best approach is to start at the end, taking a look at your specific goals, and developing a plan to meet those goals while keeping in mind your timeline, budget, resources, competitors, and other factors.
Yes there may be detours along the way and unexpected challenges to overcome that could alter the plan. But that’s OK. The important thing is to continue moving forward and keeping your eyes focused on the end goal.