Yes, this is the geeky stuff. But geeks are the bomb! Because having a well-developed strategic plan and top-notch creative is great, but you need to get it in the hands of those most likely to want your services. Otherwise, it’s kind of a waste, right? Sending a beautiful recruitment package for your charter school is useless to someone without students in the household.
Let’s keep it clean people
That’s what we do here. Keep your data lists sparkling clean, getting rid of the excess that doesn’t fit the profile of your best customers. That saves you money while targeting those most likely to convert, buy, join, donate, etc.
List management is complicated. That’s why it’s beneficial to get the experts involved. This is especially important for mailings with specific regulations and requirements. We can help you stay compliant.