THINKING

Marketing with Benefits

Marketing with Benefits

Have you ever thought about the difference between features and benefits when it comes to marketing? Sure, both are important when selling your product or service, but one is MORE important than the other. You guessed….benefits!   To find out why, let’s look...

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Send Your Clients Happy Mail

Send Your Clients Happy Mail

Do you like to send your valued clients & customers a nice holiday message at the end of the year? We sure do! This past December, we decided to highlight our team's unique traditions and tastes with a company cookbook. We collected favorite dishes, drinks, and...

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Data that Drives Design

Data that Drives Design

When it comes to marketing, our goal is always to communicate as best we can to the recipient. And since we can’t reach out and personally get to know every single one of the hundreds (or thousands) of individuals on our list, we have to use the information we have...

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