When personal and professional don’t mix

You share access to your Facebook account with your team to get help with Facebook ads. Only then do you realize your Facebook “friends” just posted to your wall those embarrassing pool party pics. Why Facebook! Why?! Curse you Mark Zuckerberg!!

If this has already happened to you, our condolences. The silver-lining here is there’s a way to prevent this in the future, and access a wealth of business and collaboration features that can give your organization a powerful Facebook presence.

Facebook Business Manager

Facebook’s Business Manager organizes everything connected to your business. It allows you to grant specific, role-based access to the Pages, ad accounts, and content your team needs and nothing else. It also enables you to see who is working on what, and gather insights about your audiences and campaign performance with easy to navigate reporting tools. In this post, we will tell you how to create a Facebook Business Manager account. We will also explain how to add pages, ad accounts, and grant access to the team members and vendors that help you with your online presence.

How to create a Business Manager account

Before you begin, make sure you have a personal Facebook account.

1. Go to business.facebook.com/overview.
2. Click Create Account.
3. Enter a name for your business, your name and work email address and click Next.
4. Enter your business details and click Submit.

How to add your Facebook Page to Business Manager

1. Go to Business Settings.
2. Click Accounts. Then, click Pages.
3. Click Add in the dropdown menu.
4. Select Add a Page.
5. Enter the Facebook Page name or URL.
6. Click Add Page. You should see your Page on the next screen. From here you can add people to manage this Page.

Note: Anyone who had access to the Page before it was added to Business Manager will still be able to access and manage the Page.

How to add an ad account to Business Manager

1. Go to Business Settings.
2. Click Accounts from the left side menu. Then, click Ad Accounts.
3. Click the blue Add dropdown menu.
4. Choose one of the 3 options: Add an Ad Account, Request Access to an Ad Account or Create a new ad account.
5. If you choose to request access or add an ad account, enter the ad account ID. Learn where to find the account ID.
6. Follow the prompts to select people and access levels.

How to add people to Business Manager

1. Login at business.facebook.com/overview
2. Go to Business Settings.
3. Click + Add.
4. Enter the work email address of the person you want to add.
5. Select the role you’d like to assign them. Be sure to read the description for each role. Choose either Employee access or Admin access. You can also select Show Advanced Options to choose Finance analyst or Finance editor.
6. Click Next.
7. Choose a type of asset in the first column, then select the individual assets you want to add this person to in the second column. In the third column, toggle on each task you’d like to grant them. Or, toggle on admin access to allow them to manage the asset and perform all available tasks. You can add people to multiple assets on this screen by repeating this step.
8. Click Invite.