THINKING

Creating Connections

Creating Connections

Any type of relationship starts with emotional intimacy. Business relationships are no exception. This is why many companies are investing in customer intimacy strategies.  Is customer intimacy just a fancier way of referring to customer engagement? Nope. Customer...

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Tips for Writing Blog Posts

Tips for Writing Blog Posts

A blog can be a powerful business tool to have at your disposal, but if you’re not a fan of writing, it can be a bit daunting. If the thought of staring at a blinking cursor on a blank document gives you anxiety, keep reading. We’ve got some blog post ideas to help...

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Lifetime Value

Lifetime Value

Do you know who your best customers really are?   You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the greatest investment? You might think that the answer is obvious—the ones...

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