Have you ever thought about the difference between features and benefits when it comes to marketing? Sure, both are important when selling your product or service, but one is MORE important than the other. You guessed….benefits!   To find out why, let’s look...

Have a limited print budget and want to make the most of it? Even if your dollars are limited, your impact can be significant. Start with focusing your efforts on the customers most likely to give you the best return. Let’s look at four strategies to help you make...

Do you like to send your valued clients & customers a nice holiday message at the end of the year? We sure do! This past December, we decided to highlight our team's unique traditions and tastes with a company cookbook. We collected favorite dishes, drinks, and...

A Case Study featuring Arizona Autism Charter Schools   Do you ever feel like getting more leads is about as easy as jet-setting to Mars? If you said yes, stick around. We’ll show you how we got out-of-this-world results for one client right here on Earth....

When it comes to marketing, our goal is always to communicate as best we can to the recipient. And since we can’t reach out and personally get to know every single one of the hundreds (or thousands) of individuals on our list, we have to use the information we have...

When it comes to your audience, should you treat them all equally? The answer is no. While each individual person deserves respect, the amount of attention you give may vary depending on several factors, such as their needs, values, behaviors (purchase history) and...