Personas are fictionalized representations of your ideal customer. They are used to better communicate with your target audience by allowing you to envision a “person” who you can speak directly to. For instance, maybe you have a few subsets of your audience. Let’s...
Do you know your audience? It’s more important than ever before to know who your clients and customers are. In knowing them, you can begin to understand what influences them to make a purchase. But, how do you go about getting this information? Well, through market...
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