Have We Met? I’m SEO

Have We Met? I’m SEO

I’m Search Engine Optimization, but you can call me SEO Yep, long name, I know. That’s why I go by SEO. Much easier to spell. I was named after my destiny of optimizing the positioning of web pages in organic search results. You know how some kids want to be an...
2023 Color of the Year

2023 Color of the Year

Welcome to Your Big Break, Viva Magenta Viva Magenta has been declared the 2023 Color of the Year by Pantone, the indisputable color experts. And it’s easy to see why, as she walks the red carpet in all her crimson based glory. Photographers shout at her, asking about...
How to Write Landing Page Copy Like a Pro

How to Write Landing Page Copy Like a Pro

Landing Pages are like snowflakes. No not cold. UNIQUE! No two landing pages are the same, unless you know, plagiarism. All landing pages have different offers, incentives, purposes, goals, audiences, etc. And you know what else? Copy! In fact, copy might just be the...
Offline Marketing in an Online World

Offline Marketing in an Online World

What’s the value of traditional marketing in a world full of screens? The world is increasingly happening online. Let’s face it. I mean, you’re reading this very article ON A SCREEN. Probably your phone, maybe a desktop, but a screen nonetheless. And most likely, you...
Buyer Personas at a Glance

Buyer Personas at a Glance

Personas are fictionalized representations of your ideal customer. They are used to better communicate with your target audience by allowing you to envision a “person” who you can speak directly to. For instance, maybe you have a few subsets of your audience. Let’s...