Customer Support: Turning the Negative into a Positive

Customer Support: Turning the Negative into a Positive

Companies can leverage complaints and negative reviews as stepping stones for growth and improved customer relationships. While negative feedback can initially seem detrimental, organizations can transform these criticisms into opportunities for enhancement and...
Building Brand Loyalty: The Power of Social Media

Building Brand Loyalty: The Power of Social Media

In today’s hyper-connected digital world, the role of social media in building a loyal fanbase and fostering customer love for your business cannot be overstated. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer unprecedented opportunities for...
Building Your Brand Today and Tomorrow

Building Your Brand Today and Tomorrow

You’ve built a brand that’s recognizable and loved. Now you’ve got fans. Congrats! While that is definitely worth celebrating, the work is not over and your brand cannot coast along for an infinite number of years. The reality is … building your brand will require...
Writing Annual Appeals? Follow These Best Practices!

Writing Annual Appeals? Follow These Best Practices!

When it comes to fundraising, writing an annual appeal letter can be a daunting task. After all, you have to make sure the letter is strong, persuasive, and engaging enough to encourage readers to donate. But don’t worry—you don’t need any special skills...
Social Media for Nonprofits…Timing is Everything

Social Media for Nonprofits…Timing is Everything

How Often to Post and When Nonprofits need to harness the power of social media! It’s unparalleled in its ability to spread awareness, share about your cause, fundraise, recruit volunteers and donors and build a community. But it can also be overwhelming. Not only do...