When it comes to personalization, there are some considerations about customer behaviors that can impact how your business can create value and connection in this digital era. Since the goal of the marketing funnel is to move your customers past the stage of purchase...
In today’s day and age, social media has become an integral part of our daily lives and has revolutionized the power of marketing. You must know how to ‘click’ with your audience (Get it? Click?). What better way to do that than to integrate into the platforms that...
You’re all in about the need for personalization, but let’s take a step back and talk about personas for a minute … because in order to get personal, you really need to start there. Without personas, how will you know what content to include, which messaging will be...
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