The Power of Personas

The Power of Personas

You’re all in about the need for personalization, but let’s take a step back and talk about personas for a minute … because in order to get personal, you really need to start there. Without personas, how will you know what content to include, which messaging will be...
Print Matters: Rediscovering the Value of Print

Print Matters: Rediscovering the Value of Print

Okay, let’s be honest. Most of us are looking at a screen all day. It’s not surprising that people are rediscovering just how much they love print. Besides needing a break from digital content and screens, and the endless bombardment of pings and notifications, your...
Direct Mail Trends That Deliver!

Direct Mail Trends That Deliver!

Direct mail is a powerful and effective means for reaching your customers. Even though the volume of mail has declined, the USPS (U.S. Postal Service) has reported that revenue from marketing has increased. That’s a win for businesses who are generating more profit...